With Tash Limited I dove into a market I knew would be challenging for me. It is highly competitive making a niche of some sort necessary in order to make any headway in the industry. Taking these two elements into consideration is how Tash Folds came to fruition. The fashion foldable flat was designed for the girl on the go.
Usually the success of a business is measured by profits among other things, however, the knowledge I gained by venturing into Tash Folds and an unfamiliar industry is priceless. Without having taken that leap of faith I never would have learned the concept of marketing, or how helpful a niche can be to a small business start-up, or simply how to run a successful business.