Branding: The creative process for branding Tash Folds gave me “boots-on-the-ground” experience. I designed a stylish foldable flat that came with its own small bag bearing an embroidered logo. The bag was simple and conveniently fit hassle-free into all types of purses. Before I knew it, “Tash Folds for the Girl on the Go” had established an engaging presence in consumers’ minds and our branding strategy was being well received. How could consumers not appreciate that certain happy, free feeling when you know you don't have to stay in painful heels all day!?
Merchandising: Merchandising is when planning and developing a strategy come together to sell a range of products that deliver sales and profit targets. As a merchandiser, I prepare demand plans prior to each season. Each demand plan analyzes past sales figures and trends to anticipate future product needs. After designing and sampling, I build quality control, accuracy and flexibility requirements into the contracts with the manufacturers. Once product is received and allocated, I then monitor current stock, consider markdowns, promotions or clear outs. I also help to merchandise seasonal catalogs and an overall aesthetic for the brand.